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DTSTART;TZID=UTC:20250704T093000
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SUMMARY:Essex Business Sales Accelerator - July Start
DESCRIPTION:Come join us for a series of 4 workshops\, delivered in partnership with Sales Geek \nThe Essex Business Sales Accelerator is designed to enhance the sales skills of local business owners and leaders\, helping them attract more customers and increase revenue from their existing clientele. \n  \nThe course is delivered across 4\, half-day sessions\, held over 4 weeks. \n  \nOverview: \nSession 1 – July 4th 09:30 – 13:00 \n• Identify key attributes within yourselves that will help lead to success. \n• Identify the different parts of the brain associated with the Decision-Making Process and understand yourself more. \n• Utilise a simple structure to grab your prospect’s attention and begin to build rapport. \n• Understand the importance of attention to detail. \n• Describe the 5 levels of listening to understand needs on a more emotive level. & capture information using 7 key techniques. \n  \nSession 2 – July 11th 09:30 – 13:00 \n• Understand the benefits of different types of questions. \n• Use BANTA – a technique to identify the most effective questions to ask! \n• Think like a detective – Use a ‘line of enquiry’ to dig deeper into potential customer needs. \n• Identify and understand the use of ‘gold questions’ to pique interest. \n  \nSession 3 – July 18th 09:30 – 13:00 \n• CURE – Understanding what makes your service of value. \n• Different types of value and how they can be used to negotiate with your customer. \n• Create strongly defined features & benefits that match up to your relevant customer types. \n• Bookend features and benefits to make them more effective. \n• Revisit questioning to signpost essential features and benefits with ease. \n  \nSession 4 – July 25th 09:30 – 13:00 \n• Different questions to ask to assist with difficult objections. \n• Different techniques you can use to handle objections. \n• Know when closing begins in the sales process! \n• Understand how to Trial Close \n• 6 Geeky Closing Techniques \n• Closing workshop \n  \nTime: 09:30 – 13:00 \nDates: July 4th – July 25th \nLocation: Launchpad\, Airport Business Park\, Launchpad\, Rochford\, SS4 1YH \n  \nPlease note it there is a maximum of 2 bookings per company. \n  \nThis workshop is delivered by Sales Geek and provided courtesy of Backing Essex Business and South Essex College. \n  \nMeet the Hosts: \n\nLisa Ansell: Described as the female Harvey Spectre (The Best Closer in the City: Suits) she is the world’s most reluctant salesperson. So much so that she wrote the book on it; literally\, authoring\, “Pull NOT Push – A revolution in selling for people who hate it!” With far more years sales experience than she really wants to reveal here\, she is a Rugby playing\, Mountain biking\, Kayaking\, Surfing\, Disco dancing Grandmother. So it doesn’t matter if your business is looking for more conversions; or seems to be pedalling uphill; if you’re up a creek without a paddle\, riding a wave of success or just down to boogie the night away: Lisa’s got you covered. \n\nPeter Nicol: Passionate about helping SMEs and Start-ups grow\, build and realise their aspirations and potential. He says that there’s no bigger buzz than working closely with an organisation\, collaborating on their strategy\, putting ideas into practice\, winning a ‘Dream Account’\, seeing the motivation and energy increase as the effort and advice begins to pay off. He is an experienced revenue and commercial leader with 30+ years’ experience in growing early stage and scale-up SaaS organisations with extensive knowledge of hiring and developing global\, multifunctional teams across Europe\, North America and APAC. \n  \n*** \n  \nThis programme is funded through partnership between Backing Essex Business and South Essex College. \n  \nBacking Essex Business is fully-funded by Essex County Council and delivered by Let’s Do Business Group. Backing Essex Business here to support business growth across the county\, promoting economic growth and creating jobs\, by providing free business support\, access to finance and training. \n  \nFor more information visit https: www.backingessexbusiness.co.uk \nPlease click here to see the Backing Essex Business Privacy Policy
URL:https://www.launchpadsouthend.co.uk/event/essex-business-sales-accelerator-july-start/
LOCATION:Launchpad Southend\, Launchpad Airport Business Park\, Rochford\, SS4 1YH
CATEGORIES:Learning and development
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DTEND;TZID=UTC:20250708T113000
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SUMMARY:ATA Carnets Workshop
DESCRIPTION:This virtual workshop will focus on a useful international scheme for the temporary movement of goods – the ATA Carnet Scheme. \nSince the UK left the EU there has been an increase in the need to control temporary movements\, and if you are sending or receiving goods for demonstration\, exhibitions\, testing or as professional equipment\, you should consider this Passport for Goods. \nThis workshop will cover the application process and how to control the use of ATA Carnets effectively\, focusing on – \n\nWhat the ATA Carnet scheme is and how it works internationally\nHow to apply for an ATA Carnet in the UK\nProcedures of using an ATA Carnet for both hand carried and unaccompanied freight\nReceiving imports under the ATA Carnet Scheme\nDischarging the ATA Carnet correct to avoid fines and penalties\nTips on what to do if things go wrong\n\nThis workshop is ideal for businesses that move goods temporarily\, for example – sending tools and equipment with an engineer to perform repairs & servicing\, taking equipment to sporting or entertainment events or taking part in a Trade Show.
URL:https://www.launchpadsouthend.co.uk/event/ata-carnets-workshop/
LOCATION:Zoom
CATEGORIES:Learning and development
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DTEND;TZID=UTC:20250708T130000
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SUMMARY:Introduction to Social Media Marketing
DESCRIPTION:Want learn how to use social media to market your business effectively? Join this short course from Let’s Do Marketing to learn how to create your social media strategy for success – and come away with the knowledge\, skills and confidence to start connecting with your customers online! \n  \nGet to know more about social media channels and what they can do for your business\, how to use them effectively\, as well as create award winning and eye catching content to resonate with your customers. Get a better understanding on tools and software to make your social media marketing a breeze\, and learn more about the possibilities with Social Media Marketing. \nEvent details:\nTime: 10am – 1pm \nLocation: Online (ZOOM) \nCost: £35pp \nDuring this course\, we’ll cover:\n\n\nThe basics – understanding how marketing relates to social media and vice versa\n\n\n\n\nThe characteristics of each social media channel\, how to determine which one is right for your business (or all of them!)\, as well as how to use the most popular channels Facebook\, Instagram and LinkedIn\n\n\n\n\nFinding your customer online\, and identifying ways to connect with and reach them\n\n\n\n\nCreating graphic design content using tools like Canva to capture the attention of customers on your news feed\n\n\n\n\nScheduling social media posts and content to make your life easier\, with tools like Meta Business Suite\, Buffer and more\n\n\n\n\nDeveloping a social media Strategy\n\n\n  \nAs well a dedicated Q&A session\, where you can ask a social media expert any questions you have about your own social media strategy.  \n  \n\nMeet the Host:\nKerry Madge | Marketing Executive\, Let’s Do Marketing \n\n  \nKerry Madge is a dynamic Marketing Executive at Let’s Do Marketing\, bringing nearly six years of diverse experience collaborating with businesses of all sizes. Holding a BA in Marketing Management\, Kerry excels in social media advertising\, graphic design\, and copywriting. Her passion lies in crafting creative solutions and developing comprehensive marketing strategies that empower small businesses to visualise and achieve their overarching goals.
URL:https://www.launchpadsouthend.co.uk/event/introduction-to-social-media-marketing/
LOCATION:Online
CATEGORIES:Learning and development,Marketing
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