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DTSTART;TZID=UTC:20250704T093000
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SUMMARY:Essex Business Sales Accelerator - July Start
DESCRIPTION:Come join us for a series of 4 workshops\, delivered in partnership with Sales Geek \nThe Essex Business Sales Accelerator is designed to enhance the sales skills of local business owners and leaders\, helping them attract more customers and increase revenue from their existing clientele. \n  \nThe course is delivered across 4\, half-day sessions\, held over 4 weeks. \n  \nOverview: \nSession 1 – July 4th 09:30 – 13:00 \n• Identify key attributes within yourselves that will help lead to success. \n• Identify the different parts of the brain associated with the Decision-Making Process and understand yourself more. \n• Utilise a simple structure to grab your prospect’s attention and begin to build rapport. \n• Understand the importance of attention to detail. \n• Describe the 5 levels of listening to understand needs on a more emotive level. & capture information using 7 key techniques. \n  \nSession 2 – July 11th 09:30 – 13:00 \n• Understand the benefits of different types of questions. \n• Use BANTA – a technique to identify the most effective questions to ask! \n• Think like a detective – Use a ‘line of enquiry’ to dig deeper into potential customer needs. \n• Identify and understand the use of ‘gold questions’ to pique interest. \n  \nSession 3 – July 18th 09:30 – 13:00 \n• CURE – Understanding what makes your service of value. \n• Different types of value and how they can be used to negotiate with your customer. \n• Create strongly defined features & benefits that match up to your relevant customer types. \n• Bookend features and benefits to make them more effective. \n• Revisit questioning to signpost essential features and benefits with ease. \n  \nSession 4 – July 25th 09:30 – 13:00 \n• Different questions to ask to assist with difficult objections. \n• Different techniques you can use to handle objections. \n• Know when closing begins in the sales process! \n• Understand how to Trial Close \n• 6 Geeky Closing Techniques \n• Closing workshop \n  \nTime: 09:30 – 13:00 \nDates: July 4th – July 25th \nLocation: Launchpad\, Airport Business Park\, Launchpad\, Rochford\, SS4 1YH \n  \nPlease note it there is a maximum of 2 bookings per company. \n  \nThis workshop is delivered by Sales Geek and provided courtesy of Backing Essex Business and South Essex College. \n  \nMeet the Hosts: \n\nLisa Ansell: Described as the female Harvey Spectre (The Best Closer in the City: Suits) she is the world’s most reluctant salesperson. So much so that she wrote the book on it; literally\, authoring\, “Pull NOT Push – A revolution in selling for people who hate it!” With far more years sales experience than she really wants to reveal here\, she is a Rugby playing\, Mountain biking\, Kayaking\, Surfing\, Disco dancing Grandmother. So it doesn’t matter if your business is looking for more conversions; or seems to be pedalling uphill; if you’re up a creek without a paddle\, riding a wave of success or just down to boogie the night away: Lisa’s got you covered. \n\nPeter Nicol: Passionate about helping SMEs and Start-ups grow\, build and realise their aspirations and potential. He says that there’s no bigger buzz than working closely with an organisation\, collaborating on their strategy\, putting ideas into practice\, winning a ‘Dream Account’\, seeing the motivation and energy increase as the effort and advice begins to pay off. He is an experienced revenue and commercial leader with 30+ years’ experience in growing early stage and scale-up SaaS organisations with extensive knowledge of hiring and developing global\, multifunctional teams across Europe\, North America and APAC. \n  \n*** \n  \nThis programme is funded through partnership between Backing Essex Business and South Essex College. \n  \nBacking Essex Business is fully-funded by Essex County Council and delivered by Let’s Do Business Group. Backing Essex Business here to support business growth across the county\, promoting economic growth and creating jobs\, by providing free business support\, access to finance and training. \n  \nFor more information visit https: www.backingessexbusiness.co.uk \nPlease click here to see the Backing Essex Business Privacy Policy
URL:https://www.launchpadsouthend.co.uk/event/essex-business-sales-accelerator-july-start/
LOCATION:Launchpad Southend\, Launchpad Airport Business Park\, Rochford\, SS4 1YH
CATEGORIES:Learning and development
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DTSTART;TZID=UTC:20250707T110000
DTEND;TZID=UTC:20250707T120000
DTSTAMP:20260404T110122
CREATED:20250703T104931Z
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SUMMARY:Managing social media channels on a budget
DESCRIPTION:Go from social media novice to social media ninja! Join us to learn how to increase your reach and grow your customers. \n\n\nWhat you’ll learn\n\n\nhow to create compelling content that not only engages\, but converts too\nthe role that emotions play in social media marketing\nhow to create content for international audiences without having to start new social media accounts\n\n\n\n\nDescription\n\nMaximise your online presence overseas without breaking the bank! \nThis hands-on session will provide practical tips and strategies to efficiently manage and grow your social media channels\, leveraging the key to success online. \nDesigned for both B2B and D2C businesses\, this workshop will help you to engage your audience\, create compelling content and measure your success\, all whilst thinking of your overseas audience and their journey to purchasing. \n\n\n\nSpeakers\n\nCharlie Garnham\nDigital Trade Adviser\, Department for Business and Trade \n\nCharlie loves talking about website UX\, international SEO\, social media presence and website localisation with her clients to ensure that they get the most out of their digital assets; whether they are selling direct to consumers or trading with distributors\, agents or partners overseas. From handbags to security gates\, biogas converters to recruitment services\, Charlie supports all types of businesses with their export journey. In her spare time\, she enjoys long walks in her local area and enjoying good food in the South West.
URL:https://www.launchpadsouthend.co.uk/event/managing-social-media-channels-on-a-budget/
LOCATION:Online
CATEGORIES:Online Event,Social Media
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DTSTART;TZID=UTC:20250707T140000
DTEND;TZID=UTC:20250707T150000
DTSTAMP:20260404T110122
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LAST-MODIFIED:20250703T110520Z
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SUMMARY:Build a digital marketing strategy to drive sales
DESCRIPTION:Join our Fuel your Business Growth: Digital Edge series\, in this session we will be exploring how to build a successful digital marketing strategy. \n\n\nWhat you’ll learn\n\n\nWhat marketing methods you should prioritise when budgets are limited\nUncover demand and gain actionable inspiration for campaigns\nIdentify sources of data and insight to build a confident digital marketing strategy\n\n\n\n\nDescription\n\nJoin this session to learn the core digital marketing methodologies to cost-effectively increase\, tap into and capitalise on demand. With a key focus on cost-effective methods that bring interested customers closer rather than ‘pushing’ advertisements to irrelevant audiences\, this session will have insights for B2C and B2B brands of all sizes. \n\n\n\nSpeakers\n\nMartin Calvert\nMarketing Director\, ICS-digital \n\nMartin Calvert is Marketing Director at ICS-digital\, an international digital marketing agency that helps large and small firms succeed in highly competitive and highly regulated sectors worldwide. \nMartin hosts the ICS: Everything Digital podcast on Apple and Spotify which covers multilingual digital topics including SEO\, content\, PR\, product and much more.
URL:https://www.launchpadsouthend.co.uk/event/build-a-digital-marketing-strategy-to-drive-sales/
LOCATION:Online
CATEGORIES:Learning and development,Marketing
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DTEND;TZID=UTC:20250707T150000
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SUMMARY:US Trade Tariffs Webinar
DESCRIPTION:Behind the Tariffs: What 2025 Means for Your Supply Chain & Customs Strategy \nRecent changes to US tariffs have created new challenges and considerations for UK businesses trading with the United States. If you are exporting goods into the US it is essential to understand how these updated tariffs may impact your supply chain\, pricing\, and compliance requirements. \nJoin our experts – Richard Bartlett from Export Unlocked (UK) and Angela Aaron\, Senior Compliance Director at KlearNow AI (US)\, for an in-depth look at: \n\nThe latest US Trade Tariffs\nThe evolving UK–US trade deal\nHow to stay tariff-savvy in a volatile trade environment\n\nWe will explore how to assess your exposure to supply chain disruption and implement smarter\, more resilient strategies.\nDate:  Monday 7 July  2.00pm – 3.00pm\nPlatform:  Zoom\nCost: FREE for Members   Non-Members £25.00 + VAT\nEnsure your business is prepared for the evolving trade landscape\, register now!
URL:https://www.launchpadsouthend.co.uk/event/us-trade-tariffs-webinar/
LOCATION:Zoom
CATEGORIES:Learning and development
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