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SUMMARY:Essex Business Sales Accelerator - July Start
DESCRIPTION:Come join us for a series of 4 workshops\, delivered in partnership with Sales Geek \nThe Essex Business Sales Accelerator is designed to enhance the sales skills of local business owners and leaders\, helping them attract more customers and increase revenue from their existing clientele. \n  \nThe course is delivered across 4\, half-day sessions\, held over 4 weeks. \n  \nOverview: \nSession 1 – July 4th 09:30 – 13:00 \n• Identify key attributes within yourselves that will help lead to success. \n• Identify the different parts of the brain associated with the Decision-Making Process and understand yourself more. \n• Utilise a simple structure to grab your prospect’s attention and begin to build rapport. \n• Understand the importance of attention to detail. \n• Describe the 5 levels of listening to understand needs on a more emotive level. & capture information using 7 key techniques. \n  \nSession 2 – July 11th 09:30 – 13:00 \n• Understand the benefits of different types of questions. \n• Use BANTA – a technique to identify the most effective questions to ask! \n• Think like a detective – Use a ‘line of enquiry’ to dig deeper into potential customer needs. \n• Identify and understand the use of ‘gold questions’ to pique interest. \n  \nSession 3 – July 18th 09:30 – 13:00 \n• CURE – Understanding what makes your service of value. \n• Different types of value and how they can be used to negotiate with your customer. \n• Create strongly defined features & benefits that match up to your relevant customer types. \n• Bookend features and benefits to make them more effective. \n• Revisit questioning to signpost essential features and benefits with ease. \n  \nSession 4 – July 25th 09:30 – 13:00 \n• Different questions to ask to assist with difficult objections. \n• Different techniques you can use to handle objections. \n• Know when closing begins in the sales process! \n• Understand how to Trial Close \n• 6 Geeky Closing Techniques \n• Closing workshop \n  \nTime: 09:30 – 13:00 \nDates: July 4th – July 25th \nLocation: Launchpad\, Airport Business Park\, Launchpad\, Rochford\, SS4 1YH \n  \nPlease note it there is a maximum of 2 bookings per company. \n  \nThis workshop is delivered by Sales Geek and provided courtesy of Backing Essex Business and South Essex College. \n  \nMeet the Hosts: \n\nLisa Ansell: Described as the female Harvey Spectre (The Best Closer in the City: Suits) she is the world’s most reluctant salesperson. So much so that she wrote the book on it; literally\, authoring\, “Pull NOT Push – A revolution in selling for people who hate it!” With far more years sales experience than she really wants to reveal here\, she is a Rugby playing\, Mountain biking\, Kayaking\, Surfing\, Disco dancing Grandmother. So it doesn’t matter if your business is looking for more conversions; or seems to be pedalling uphill; if you’re up a creek without a paddle\, riding a wave of success or just down to boogie the night away: Lisa’s got you covered. \n\nPeter Nicol: Passionate about helping SMEs and Start-ups grow\, build and realise their aspirations and potential. He says that there’s no bigger buzz than working closely with an organisation\, collaborating on their strategy\, putting ideas into practice\, winning a ‘Dream Account’\, seeing the motivation and energy increase as the effort and advice begins to pay off. He is an experienced revenue and commercial leader with 30+ years’ experience in growing early stage and scale-up SaaS organisations with extensive knowledge of hiring and developing global\, multifunctional teams across Europe\, North America and APAC. \n  \n*** \n  \nThis programme is funded through partnership between Backing Essex Business and South Essex College. \n  \nBacking Essex Business is fully-funded by Essex County Council and delivered by Let’s Do Business Group. Backing Essex Business here to support business growth across the county\, promoting economic growth and creating jobs\, by providing free business support\, access to finance and training. \n  \nFor more information visit https: www.backingessexbusiness.co.uk \nPlease click here to see the Backing Essex Business Privacy Policy
URL:https://www.launchpadsouthend.co.uk/event/essex-business-sales-accelerator-july-start/
LOCATION:Launchpad Southend\, Launchpad Airport Business Park\, Rochford\, SS4 1YH
CATEGORIES:Learning and development
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SUMMARY:Social Media Supremacy: Paid campaigns on LinkedIn and Meta
DESCRIPTION:Part of the Be Better – Launchpad (Digital Marketing) 2025 collection \nUnleash the power of social media advertising to propel your brand to new heights! This session\, “Social Media Supremacy: Paid Campaigns on LinkedIn and Meta\,” equips you with the knowledge and tools to craft winning campaigns that resonate with your target audience on the two leading social media platforms – LinkedIn and Meta (encompassing Facebook and Instagram). \nWe’ll delve into the art of building laser-targeted audiences\, ensuring your message reaches the right people at the right time. You’ll learn how to craft compelling creative assets and ad copy that captures attention and drives engagement. \nThe 90-minute session explores the best targeting mechanisms available on both LinkedIn and Meta\, enabling you to tailor your campaigns for maximum impact. We’ll guide you through the process of building effective social media campaigns\, from setting clear goals to measuring success and optimizing your strategy for continuous improvement.\nBy the end of this session\, you’ll be empowered to navigate the exciting world of social media advertising with confidence. You’ll possess the skills to create high-performing campaigns that generate leads\, drive conversions\, and solidify your brand’s position within the social media landscape. \n\n\n\n\nAdditional information: \nPhotography Notice: A member of the team will be taking candid pictures during the session. These photos may be used for future promotional materials\, including on our website and social media platforms. \nIf you do not wish to be photographed\, please let us know upon arrival\, or inform the event team in the room. By attending\, you are consenting to potentially appear in photographs unless otherwise stated. \nDietry Requirements: There will be vegan and vegatarian food options available. If you have any additional requirements\, please email rhiannon@betteragency.co.uk. \nGDPR: By registering for this event\, you agree to share your contact details with the event organisers for communication purposes. We respect your privacy and will handle your data in accordance with GDPR regulations.
URL:https://www.launchpadsouthend.co.uk/event/social-media-supremacy-paid-campaigns-on-linkedin-and-meta/
LOCATION:Launchpad Southend\, Launchpad Airport Business Park\, Rochford\, SS4 1YH
CATEGORIES:Learning and development
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