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X-WR-CALDESC:Events for Launchpad Southend
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DTSTART;TZID=UTC:20250305T090000
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CREATED:20250211T115752Z
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UID:1115-1741165200-1741194000@www.launchpadsouthend.co.uk
SUMMARY:The Doctor Can See You Now - Lab To Launch
DESCRIPTION:Lab to Launch \nDr Samantha can help you manage your valuable IP – from innovative lab ideas to successful market launch. \nDr Samantha’s online IP Bioscience Clinic. \nBook your free 1:1 consultation on 5th March. \nEmail to book an appointment: anne.douglas@lawrie-ip.com
URL:https://www.launchpadsouthend.co.uk/event/the-doctor-can-see-you-now-lab-to-launch/
LOCATION:Online
CATEGORIES:Learning and development
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DTEND;TZID=UTC:20250305T113000
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CREATED:20250213T134825Z
LAST-MODIFIED:20250213T134825Z
UID:1132-1741168800-1741174200@www.launchpadsouthend.co.uk
SUMMARY:EEAT your way to the top of Google - An SEO strategy that works!
DESCRIPTION:This dynamic session is designed to help SMBs unlock the power of EEAT—Expertise\, Experience\, Authoritativeness\, and Trustworthiness—one of Google’s key ranking factors. Learn how adopting EEAT principles can transform your SEO strategy\, boost your search rankings\, and drive meaningful traffic to your website. \n\n\n\n\nTopics covered include: \n\nWhat is EEAT\, and why is it critical for your website’s search visibility?\nHow Google uses EEAT to evaluate and rank websites in search results.\nThe core components of EEAT and how to optimise for each: content quality\, credibility\, and transparency.\nSteps SMBs can take to align their website and content strategy with EEAT guidelines.\nWhy EEAT isn’t just an SEO tool—it’s also key to building trust with visitors.\nHow a focus on EEAT can convert organic traffic into leads and sales.\nPractical examples of businesses leveraging EEAT to outperform competitors.\nLessons learned and actionable insights from these success stories.\nStrategies to use EEAT as part of a broader digital marketing effort\nTips for staying ahead of the competition by maintaining high-quality\, authoritative content.\n\n\n\n\n\nBy the end of this session\, attendees will have a clear roadmap for implementing EEAT in their SEO strategy\, along with practical tips to improve their website’s performance. \n\n\n\n\nThe session is part 2 of 2 sessions. \nThe sessions are targeted towards businesses with more than 10 employee’s and individuals in management level roles for either the organisation or the sales and marketing functions. \n\n\n\n\nMore about Anna: Anna is a highly experienced communications specialist providing strategic digital marketing that works! \n“With over 10 years’ worth of experience in the marketing industry\, I’ve had the pleasure of working in various roles\, including magazine editor\, content marketer\, outreach manager and managing director. What’s more\, I’m lucky to have worked in both agency and in-house positions\, which has given me a great understanding of how both sides work.“ \nAnna is the founder of Quibble. Quibble provides a wide range of digital marketing services to businesses of all sizes both in the UK and abroad.
URL:https://www.launchpadsouthend.co.uk/event/eeat-your-way-to-the-top-of-google-an-seo-strategy-that-works/
LOCATION:Online
CATEGORIES:Learning and development
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DTSTART;TZID=UTC:20250305T103000
DTEND;TZID=UTC:20250305T130000
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CREATED:20250110T142930Z
LAST-MODIFIED:20250110T142930Z
UID:1001-1741170600-1741179600@www.launchpadsouthend.co.uk
SUMMARY:Using video and AI for marketing
DESCRIPTION:The video and AI marketing workshop provides an exploration of the benefits of using video for marketing\, starting with the definition of a brand and the nuances of personal branding. Participants learn practical steps for creating video\, illustrated by a case study. The workshop also covers key aspects of the role of video in SEO to boost online presence and the importance of leveraging social media platforms for business growth. Finally\, the workshop presents the latest AI tools which business leaders can implement to help grow their business and streamline operations. \nThis workshop equips attendees with essential knowledge and skills to effectively establish and promote their brand in the competitive digital marketplace. \nThe workshop will take place at Langdon Hills Golf and Country Club\, Lower Dunton Rd\, Bulphan\, Upminster\, Essex RM14 3TY \n——————————————————————————————– \nThis project is funded by the UK Government through the UK Shared Prosperity Fund. \nThe UK Shared Prosperity Fund is a central pillar of the UK government’s Levelling Up agenda and provides £2.6 billion of funding for local investment by March 2025. The Fund aims to improve pride in place and increase life chances across the UK investing in communities and place\, supporting local business\, and people and skills. For more information\, visit https://www.gov.uk/government/publications/uk-shared-prosperity-fund-prospectus
URL:https://www.launchpadsouthend.co.uk/event/using-video-and-ai-for-marketing/
LOCATION:Langdon Hills Golf Country Club & Hotel\, Lower Dunton Road\, Horndon on the Hill\, RM14 3TY\, United Kingdom
CATEGORIES:Learning and development,Workshop
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