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SUMMARY:Taming your imposter: supporting female leaders in developing greater self-acceptance
DESCRIPTION:The University of Essex presents a group coaching course where participants will work with a coach to face their imposter\, gain self-awareness around their identity\, develop greater self-acceptance\, and take positive actions for long-lasting change. \nDo you doubt your skills and competence? Maybe you have an intense fear of failure? Are you low on self-confidence? Do you set yourself impossibly high standards beyond reach? Or perhaps you credit your success to external factors\, such as luck? Has this impacted your leadership and how you interact with your team? \nEveryone experiences impostor syndrome slightly differently\, but if you have answered ‘yes’ to one or more of those questions\, then come and explore how you can start to take some positive steps to free yourself from your imposter and develop a plan of action to live the life you deserve. \nThis course will take place in a group\, online live for 3-hours from 9am to 12pm (UK time) on 3 March 2025. \nThe fee for this course is £210.
URL:https://www.launchpadsouthend.co.uk/event/taming-your-imposter-supporting-female-leaders-in-developing-greater-self-acceptance/
LOCATION:Online
CATEGORIES:Learning and development
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SUMMARY:Beyond the Basics: Scaling SME Marketing with Advanced Tactics and AI
DESCRIPTION:This follow-up session dives deeper into advanced marketing strategies\, focusing on how SMBs can leverage AI and data-driven tools to refine their tactics\, improve efficiency\, and scale operations. It will provide attendees with actionable insights into optimising campaign performance\, creating hyper-personalised customer experiences\, and staying ahead of emerging trends in marketing technology. \n\n\n\n\nTopics covered include: \n\nRecap: Key Takeaways from the First Session\nAdvanced SEO and content optimisation\nAI-driven content strategies for better ranking and engagement.\nPredictive SEO: Leveraging data to anticipate trends and adjust content.\nVoice search and its impact on SME marketing strategies.\nAdvanced audience targeting and segmentation techniques.\nA/B testing for ad copy\, visuals\, and CTAs.\nCollecting and analysing customer data to tailor marketing efforts.\nAI-powered tools for creating personalised recommendations and offers.\nCase studies on successful SMB personalisation strategies.\nThe importance of a seamless customer journey across platforms.\nIntegrating social media\, email\, and e-commerce for better results.\nHow AI can predict customer behavior and optimise decision-making.\nWorkflow automation tools to save time and reduce manual efforts.\nUsing predictive analytics to forecast trends and allocate resources effectively.\nIdentifying the right KPIs for SMB marketing campaigns.\nAdvanced tools for tracking performance (e.g.\, Google Analytics 4\, SEMrush\, AWR).\nPreparing for the future: Keeping marketing strategies agile.\n\n\n\n\n\nThe session is part 2 of 2 sessions. \nThe sessions are targeted towards businesses with more than 10 employee’s and individuals in management level roles for either the organisation or the sales and marketing functions. \n\n\n\n\nMore about Anna: Anna is a highly experienced communications specialist providing strategic digital marketing that works! \n“With over 10 years’ worth of experience in the marketing industry\, I’ve had the pleasure of working in various roles\, including magazine editor\, content marketer\, outreach manager and managing director. What’s more\, I’m lucky to have worked in both agency and in-house positions\, which has given me a great understanding of how both sides work.“ \nAnna is the founder of Quibble. Quibble provides a wide range of digital marketing services to businesses of all sizes both in the UK and abroad.
URL:https://www.launchpadsouthend.co.uk/event/beyond-the-basics-scaling-sme-marketing-with-advanced-tactics-and-ai/
LOCATION:Online
CATEGORIES:Learning and development,Marketing
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