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SUMMARY:Marketing Tools\, Tactics\, and Transformation: Empowering you to Scale!
DESCRIPTION:This talk will empower small and medium-sized businesses (SMBs) with actionable insights into leveraging modern marketing technologies and tactics. Attendees will learn how to optimise their marketing efforts using SEO\, PPC\, CRMs\, AI technologies\, and lead generation strategies to improve efficiency\, enhance customer engagement\, and drive business growth. \n\n\n\n\nTopics covered include: \n\nWhy technology is critical for SME success in today’s competitive landscape.\nTools to streamline SEO efforts (Google Search Console\, SEMrush\, Ahrefs).\nLocal SEO strategies to dominate nearby markets.\nAI-powered SEO tools for keyword research and content optimisation.\nHow PPC campaigns work on platforms like Google Ads and social media.\nAdvanced targeting and retargeting techniques.\nAI tools for PPC optimisation.\nProven techniques for capturing and nurturing leads (landing pages\, CTAs\, lead magnets).\nUsing AI chatbots for instant engagement and lead qualification.\nAutomation tools for lead scoring and nurturing (e.g.\, HubSpot\, ActiveCampaign).\nAffordable CRM solutions tailored for SMEs.\nLeveraging AI-powered CRMs to predict customer behavior and automate workflows.\nOverview of AI’s role in modern marketing.\nContent creation with AI tools (e.g.\, ChatGPT\, Jasper).\nCrafting a content strategy that resonates with your audience.\nTools for content creation and management (e.g.\, Canva\, Buffer\, Grammarly).\nAI-enhanced tools for content planning and SEO optimisation.\nCreating a customised marketing strategy that incorporates discussed tools.\nTips for prioritising efforts based on limited budgets and resources.\nPractical steps for integrating AI and automation into existing workflows.\nOpen Q&A to address specific challenges faced by SMEs.\n\n\n\n\n\nThe session is part 1 of 2 sessions. The follow-up session dives deeper into advanced marketing strategies\, focusing on how SMEs can leverage AI and data-driven tools to refine their tactics\, improve efficiency\, and scale operations and is on the 3rd March. We suggest you attend both sessions to receive maximum value. \nThe sessions are targeted towards businesses with more than 10 employee’s and individuals in management level roles for either the organisation or the sales and marketing functions. \n\n\n\n\nMore about Anna: Anna is a highly experienced communications specialist providing strategic digital marketing that works! \n“With over 10 years’ worth of experience in the marketing industry\, I’ve had the pleasure of working in various roles\, including magazine editor\, content marketer\, outreach manager and managing director. What’s more\, I’m lucky to have worked in both agency and in-house positions\, which has given me a great understanding of how both sides work.“ \nAnna is the founder of Quibble. Quibble provides a wide range of digital marketing services to businesses of all sizes both in the UK and abroad.
URL:https://www.launchpadsouthend.co.uk/event/marketing-tools-tactics-and-transformation-empowering-you-to-scale/
LOCATION:Online
CATEGORIES:Learning and development,Marketing
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